AD4. Flat plan

AD3. Investigate how important the print advert is the promotion of the artist/music.

AD2. Choose an advert

we are going to recreate this advert from Rihanna

AD1. Research of the conventions of CD advertising

Digi 7. flat plan

24. Props and costume

costume

lip sing character in the room:

• white blouse, black bottom

character 2 in park

• sports hoodie
• black jeans
• flat shoes
• glasses

character 2 in a cafe

• sport hoodie
• T shirt
• black jeans
• glasses

main character in the park

•  black hoodie with skull pattern
•  black legging
•  boots
•  black hat

main character on street 

• black coat
• red scarf 
• boots

main character in club

• blue fur jacket
• black jeans
• white t-shirt
• black sunglasses

main character in the KTV

• white t-shirt
• black jeans
• black socks
• red coat
• yellow scarf

main character at bus station

• white furry coat
• black jeans
• boots
• fluorescent green hat

main character  in a park (2)

• black long cardigan
• black and white strips jeans
• black UGG
• boy london jumper

props


in the room

1. sofas
2. pillows
3. feathers

in the club

1. beers and empty bottles

in the park

1. guitar
2. electromobile

23. Casting

 

 

 

 

 

 

 

 

 

 

Sarah will be the main character in this music video. She is tall and suitable with heavy makeup on which is good for the video. Also she is one of the team member which is convenience.

Our friend CJ would like to act the characters in the room do the lip sync. the reason we choose her is because of her preview acting experience, and she is close to us, so she won't be uncomfortable of works with us.

Liting will be the character 2, and she has preview experience of acting a young, lonely student in our another video. so we think she is the best one to be a part. she is also close to us, so is happy to help us.

22. Locations

1) streets

 

2) Park

3) Club

Queen box KTV - Shenzhen, Canton, China

4)Cafe

 

5) room

 

Friends' house

21. Shot List and shooting script

Main character: MC

Character 2: C2

Room:

1. Zoom from long shot to close up of the Singer when she is sitting on the sofa.

2. Close up of the feather throughout.

3. Mid shot of singer lip sync.

4. Close up of Singer lip sync.

5. Mid shot of showing MC lip sync in front of the mirror.

6. Extreme close up of singer crying and lip sync.

7. Mid shot shows singer lying in the sofa.

8. Mid shot shows singer hugging a pillow.

9. Extreme close up shows singer lip sync.

10. Mid shot of showing C2 lip sync in front of the mirror.

Park

1. Mid shot shows the MC walking in the park.

2. Medium and close up shots of MC playing on the swing and slide.

3. Mid shot shows MC smashing the guitar.

4. Close up of MC smashing the guitar.

5. Mid shot zoom to long shot of showing MC lip sync in the park.

6. Long shot shows the C2 walking in the park. 
7. Mid shot shows the MC breaking the guitar.
8.Close up shows the broken guitar.

Club

1. Mid shot shows MC is drinking in the club.

2. Close up shows the drink and when she drinking.

3. Mid shot shows MC fighting with people.

4. Long shot shows MC sitting in the club.
5. Mid shot of showing the MC singing in the club.
6. Close up shows the MC is singing.
7.Close up shows the socks.

Walking

1. Mid shot shows MC walking in different street.

2. Extreme long shot shows MC running in different location.

3. Long shot shows MC walking to others people’s car and grab it.

4. Mid shot shows MC driving a car.

5. Close up shows MC lip sync.

6. Mid shot shows MC argue with people and being trouble maker in the street.

7. Mid shot shows YC walking in the street along.

Cafe
1. Mid shot and close up shows the C2 celebrate her birthday by herself.

20. animation

 

19. 5 sections and storyboard

5 sections:

1) in the room

2)on the street

3)ocean park

4) club

5)park

18. Story Plan

 

17. The key elements must including in my video.

1. Many different places and scene which could attract audience attention etc high street, clubs,etc...
2. Lots of different style of fashion and lastest clothes which trendies like to see.
3. Heavy make up and flashy costumes.
4. Many different and interesting shots.
5. Lots of editing.
6. At least 5 different story lines including memory scene.
7. Pastiche and parody to famous. 
8. Film in good quality.

16. The institutions that might produce and exhibit my video

Youtube is a video-sharing website which users can upload, view and share videos. Youtube is a wide variety of user-generated video content, including movie clips, TV clips, and music videos, etc.

Most of the content on Youtube has been uploaded by individuals, although media corporations including CBS, the BBC, Vevo, Hulu.

A lots of music videos first release at youtube and gaining success including 'Gang nam Style' by Korean singer 'PSY' and 'Baby' by Justin Bieber.

15. How is my video going to attract my perfect audience member

Places be sets need to be consider to attracting trendies:

places can be in street with vintage shops, design office, places with graffiti on the wall, clubs, etc.

The latest in cool and Fashion is the Trendies first love:

working on attract trendies, the costumes are the importance considerations in my video. those need to be latest and stylish but not all in the same style. (casual, smart, clubs, pajama, etc all needed.)

Color wash in editing process:

need to be cool, fashion, vintage touch, even flash light in clubs.

14. Define my audience member

I used uktribes to research my perfect audience group.

Trendies is my target audience groups.

Trendies are a burgeoning Tribe with no signs of abating – and they are getting younger by the day. The high street has exploded with brands like Urban Outfitters and Topshop offering off-the-peg Hipster-influenced styles, so channeling your inner Cara Delevingne or Harry Styles has never been so easy.

Trendies are motivated by the current trends du jour, looking to street style, celebrities and authoritative media brands for inspiration on music and fashion – in short, the latest in cool. It’s about tapping into what’s hot just before it hits the mainstream and picking it up online or on the high street, with key pieces nabbed from vintage, charity shops, or the ultimate Trendie pilgrimage – shopping on Brick Lane in London.

Fashion is the Trendies first love, but music is next in line – especially picking up the latest mixes online to flaunt on social media or their blog. Online representation is huge for this Tribe – Instagram, Tumblr, YouTube and Mixcloud are the perfect platforms for showing off and being spotted. The meteoric rise of the style blogger, from 16 year old Tavi to Style Savage’s Steve Salter, has popularised Trendie icons in the media. These are everyday young people that have achieved the ultimate Trendie dream – transforming a love for fashion into lucrative careers, and gaining legions of followers in the process.

Essential dates on the Trendie calendar? Festival season is a chance for Trendies to show off their vintage meets high street inspired looks, from Bestival in the UK to Croatia’s Outlook Festival. High street designer collaborations are still coveted, you’re sure to see Trendies first in line at the next designer for H&M launch.

13. Audience research

Why do people chosen to listen the music that they do?

Reasons may including friends groups influence that youth group is easier to be influenced.

The lyrics might be another resin that relate to you personal life and moods, for example, when you sad, you would chosen to listen sad music instead of Rap, Hip-Hop etc.

And psychologist research that personality is influence you choice of music:

 

Pop
Fans of pop music tend to be extraverted, honest and conventional.

While pop music lovers are hard-working and have high self-esteem, researchers suggests that they tend to be less creative and more uneasy.

Rap and Hip/Hop

In spite of the stereotype that rap lovers are more aggressive or violent, researchers have actually found no such link. Rap fans do tend to have high self-esteem and are usually outgoing.

Country

Country music fans are typically hardworking, conventional and outgoing. While country songs are often centered on heartbreak, people who gravitate towards this genre tend to be very emotionally stable.

Rock / Heavy Metal

Fans of this style of music are usually quite gentle.

They tend to be creative, but are often introverted and may suffer from low self-esteem.

Indie

Fans of the indie genre are typically introverted, intellectual and creative. According to researchers, they also tend to be less hard-working and less gentle. Passivity, anxiousness and low self-esteem are other common personality characteristics.

Dance

People who prefer dance music are usually outgoing and assertive.

Classical

Classical musiclovers are typically more introverted, but are also at ease with themselves and the world around them. They are creative and have a good sense of self-esteem.

Jazz, Blues and Soul

People who enjoy jazz, blue or soul music were found to be more extraverted with high self-esteem. They also tend to be very creative, intelligent and at ease.

Do music videos make difference of a person choice of music?

It depends on hows a person views their music. I normally use youtube listen the latest music and watch it music videos. And i would click on the music videos been more views. Rather the music good of bad, i will listen to it if the video is my cup of tea and keeps my eyes on.

I did surveys with my friends about 'what make you keep you eyes on music videos?' 'what put you off?'

what keep you eyes on:

- hot people

- good storylines

- cool Ideas

- famous actors/ actresses

- depend on moods

what put you off:

- stupid dance

- sexuality but no feeling of beauty

- weird

- depressive

- depends on moods 

12. Mood broad

11. Key sceen shots

By The Way - Red Hot Chilli Pepper

above are the 9 key sceen shots of By The Way.

1) It is the beginning scene, close-up shotting a road sign--from that the viewers will realise a story are happening on that road.

2) the band is playing, the back lighting, and the music from relexed jump to rock. the bak lighting making the faces can not showing clearly, that might to giving a mystery feeling.

3) story jump cut to the first story line on the road, the the band's vocal member as the main character in this story line get on a taxi, and the taxi driver recognize him, so the driver decide do some 'crazy thing'.

4) taxi driver drved the car to a wrong way- uninhabited construction plant, the shot is long shot, and we cansee the desolation there.

5) taxi driver get off the car, and begin dancing a weird dance, and the main character finaly relize something went wrong, so he text his bands' member 'help. kidnapped'.

6) then, members on the yellow jeep to find him.

7) they finally meet up

8) and wecan see the main character broke the windows and jump to the jeep, and then they leaft safely.

9)and weird taxi keep driving and he looks like nothing happened until a man wave to him, he stopped for that man, but the window is not broken.

10. Similar videos

G-Dragon- Crooked

G-Dragon is a member of a south korea boy band BigBang. this is one of the music video i really like.
I have to say, the favourite part of this video is the visual effect, at least 25 different costumes in some different style: smart, casual, club, rock, etc. Costume is the main part of Most of GD's video, as he is  one of the most popular stylist in Asia.

cinematography are really simple- most of are mid shot, and close up, two kind of shot can express the costume and make-up. pan and tracking shots used when he is running or moving etc.
cross cut been used at the beginning to cross 6 different scenes showing he walking in the street. fast cut been use to show GD in different costumes.

the colour wash in this video makes the whole video looks even more cool and stylish.- bit brown to shows vintage.

we will consider to do in this stylish feeling and fast cut and straight cut been use a lot when costumes changed.



Katy Perry- The One That Got Away

This is another video inspired me.

In this video, we can see there are two stories going on and been combined together. Director use montage to telling stories of a girl in present and the past.
In the scenes of past, brown colour wash been use to show that was long time ago.  if we look at the Mise-en-scene we see that where its happening and who they are. the clothes shows that they live together and makes us realize that they’re a couple. 

Brown colour wash did not been use in the present scene,instead of that, is really bright.the two colours lighting shows clearly the two story not at the same time. The make-up of Katy in the present was brilliant. -as an old lady, the mise-en-scenes are grey hair and crinkled skin which show that a lot of time past by since she was with her boyfriend

we will consider to do two stories going on of a person, and make-up of the person are changed a lot to shows the times difference.