Evaluation4. How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 3.What have you learned from your audience feedback?

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Evaluation 2.How effective is the combination of your main product and ancillary texts?

Evaluation1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

From Left to Right, Top to Bottom:

1. This shot shows the main artist in our video who is decay and lonely. This shot we are inspired by a music video which is "When you are gone". In that video the director always use mid shot to show the artist are lonely.

2. This shot shows the singer in our video who with a white top. We use high key lighting because in our video she represent a story teller, like a anger. We can see a lot of similar shot in the original "Perfect" music video.

3.It’s a long shot which could shows how lonely she is. She is very tiny when the viewer compare her with the tree. This shot shows a lot in "what the hell" music video.

4.It’s a mid-shot shows the main artist walking around and singing with a guitar. Lots of Taylor Swift music video we can see she is playing a guitar.

5.It’s a close up shot which could let the viewer gain the eyes contact with the singer. Almost every single one mucis video have the similar shot.

6.High key lighting with the singer. This shot shows how mad she is and she wants to change the fact but there is nothing she could do. We used a strong light here to make the atmosphere more series.In the original mucis video the director used a lots shot like this.

7.Mid shot shows the main artist is very decay and want to give up herself by drinking beer. In a lots of Korean music video they have similar shot which shows the artist is drunk and can't walk proporly such as "Crooked" by G-Dragon. Also the idea we used very colourful custome is inpired by him too.

8.Here is a cross cutting between two artist. This shot shows to the viewer that both of they are suffering and thinking the same thing. It's inspired by Kelly Clarkson music video called"Because of you" which has a cross cutting between younger and elder artsit.

9.This is a cloes up showing the artist can’t stand it anymore so she broke her gurtar and steped on it. It's inspired by "So what"which pink broken a guitar in this music video.

AD8. Final advert

AD7. Create the real advert

I used the iPhone app 'OVER' to edit our advert.

AD6. Feedback

1. The quality of the photo is not good enough.
2. The name of the album is not claerly to see. I prefer typing.
3. No release time.

AD5. Mock up

AD4. Flat plan

AD3. Investigate how important the print advert is the promotion of the artist/music.

AD2. Choose an advert

we are going to recreate this advert from Rihanna

AD1. Research of the conventions of CD advertising

Digi 11. Final Digipak

These are my two final digipaks in two style.

Digi 10. editing

We edited our photo of digipak by phone used the apps call: over, font candy, after light fragment and multi expo 

Digi 9. feedback

We have asked 4 people in our house and there are the feedback we got:

1. I prefer the colour one because this one link to your music video which is colourful as well but     the black and white one is good too.

2. I like the black and white one because it look really cool.

3. I will choose the black and white one because i like the face on the top, the colour one got too many flowers on it.

4. I like the face on the colour one which is really red but overall i prefer the black and white one.

Digi 8. Mock Up

These are our two mock-up digipaks

Digi 7. flat plan

Digi 6. How the sales of CDs have changed in the last five years.

From a peak of 785.1 million albums sold in 2000, the sales of albums have dropped 58.45%, to just 326.2 million in 2010. Increases in sales of digital tracks have not made up the difference. Using 10 digital tracks as one Track Equivalent Album makes lowers the decrease to 43.52%, at 443.4 million track-equivalent albums sold. As the graph above shows
Here is a very interesting article about how a decade of iTunes killed the music industry.
When the first CD was introduced, it was predicted it would only last 20-25 years. It's now around 25 years later and you can still buy CD's from shops. In the last 5 years CD sales have dropped quickly, mostly due to an increase in illegal downloads. 2006-2005 saw a drop of more than 25% over 2 years, and 52% in the last 9 years. However Time magazine found that in 2011 there was a 1.33% increase in sales. This slight increase is thought to be because of Adele's album 21, selling 260,000 copies in 30 weeks. Although record sales have been muted by illegal downloads, artists are still making money off of festivals/concerts and download sites such as iTunes and Spotify. There is also a lot more money in endorsements and sponsorship now than there was in the past.

Digi 5. Already Existing Digipak